To launch and promote a new hair perfume product, we ran a four-month campaign using a mix of nano, micro, and macro creators. In the early stage, our focus was on driving awareness through over 100 short-form videos across all tiers, aiming to introduce the product while generating initial sales momentum.

As part of 3 month a community-driven project, we collaborated with a diverse group of community creators to help various brands grow awareness and conversions through content creation. Over several months, creators produced different types of content—Educational, Inspiring, and Convincing—each designed to serve different stages of the customer journey. Educational content explained product features and benefits, inspiring content focused on emotional connection and well-being, while convincing content pushed direct action through pricing and promotion cues.